Ford 150 (Visual Argument)

The beliefs or ways of thinking in this commercial is to make people believe that this ford truck can do anything. From carrying cargo, holding tools, and transporting trailers. The man represented in the commercial is a hard working man that uses his truck for his manly duties, which shows dependability and manual labor in our society. The intended audience is men who want to buy a truck in which they think will be very beneficial to them. False advertisement is used to appeal the audience so they can go out and get that Ford 150 to make them feel more involved and manly. This commercial clearly doesn't state how much it is, and how huge trucks like that are, and huge trucks like that probably don't run on unleaded gas but premuim. Those facts are not stated because they want to reel men in, in general to go out and buy one. Based on the three types of visual readings my response is that it's reliable to pull men in to buy such efficient trucks. I feel it is the case because most men want a vehicle that is going to help them with their personal lives and on the job too.